Werkstatt Frankfurt Vehicle Labeling

To help find professional drivers we created a labeling of a garbage truck for our client “Werkstatt Frankfurt”, which is a municipal and social organization in charge of integrating permanently unemployed persons. The general idea behind the campaign is based on the legend of the Route 66, which lives on in catchy songs.

A simple analogy of the “66” covers the spectrum from the spirit of freedom on this legendary highway to the daily work in the metropolitan area around Frankfurt connected by the “Autobahn/A-66”.

The labeling was realized as composing of photographic materials as well as 3d visualizations.